It’s not just about Conversions…
If your only business strategy is to Optimize Conversions, your business will suffer and not survive long-term. Here are several important factors to know so your business can deliver an exceptional customer experience:
- Tip #1: Publish a customer service phone number and support email address on your homepage. A phone number will build the trust and strengthen the perception of your brand with potential customers.
- Tip #2: Heave a clear return and refund policy. The more ambiguous a return and refund policy, the less comfortable people will be in doing business with your company.
- Tip #3: Provide follow-up order confirmation emails and if you have a subscription product, send one each time your customer is billed.
- Tip #4: It’s Okay to make bold marketing claims, but be certain they can be supported by facts and data. It is never a winning strategy to mislead customers who will only be frustrated and angry with your brand in the end.
As a Marketer or Entrepreneur you are always looking for ways to improve conversions from your ads and website, and still customer’s appreciate authenticity and transparency. If a customer feels mislead after they have purchased something from you, it only hurts your brand and can have severe negative impacts on your business Lifetime Customer Value and Profitability.
Call Center Standards for Nutraceutical companies
Critical elements to consider when selecting a call center outsourcing company is the presence of quality management, workforce planning and staff leadership. Your call center provider should have systems in place that regularly analyze and measure call recordings and customer satisfaction data. There also needs to be procedures in place to improve and adjust these metrics in real-time.
Enlisting the Support of an Outsourcing Expert
When selecting a call center vendor for your Nutraceutical business, it is our goal that the information here has given you ideas and newly gained knowledge to assist in the evaluation of your call center partner.
Leave a Reply